Is a Cloud CRM Right for Your Business?

cloud storage servicesBenefits of a Cloud CRM

Cloud computing has changed many aspects of business.  Some studies indicate that cloud platforms will dominate IT spending by next year, and half of all businesses will be using cloud-based software by 2017.

Customer relationship management (CRM) software is frequently the first platform businesses move to the cloud.  Like traditional CRM software, these platforms track sales interactions and identify patterns.  Using a cloud-based platform has some particular advantages.

1) Cost

Many cloud solutions mean upfront costs are significantly lower. Cloud based CRMs are usually subscription-based and paid monthly.  There’s no upfront licensing or installation fees.

2) Productivity

Cloud-based CRMs are very helpful for employee productivity, especially for sales people that are working off-site, at conferences, or from a customer’s location.  The ability to access the CRM from anywhere is exceptionally helpful when a team is spread out. Additionally, it scales easily for businesses in a major phase of growth.

3) Advanced Data and Analytics

Many CRMs offer excellent business intelligence without the need for manual uploading and backups.  Because cloud-based softwares sync in real time, executives can always have a current picture of customer data, sales, and invoices.


While there are many advantages to Cloud CRMs, it’s important to ask the right questions when choosing a provider.  As many companies learned during the recent Verizon cloud outage, not all clouds are the same. Before committing to a platform, ask about up-time, back-ups, and security.  If you want help choosing the right cloud provider, give us a call. We’d be happy to help you find the right solution for your business.