Digital signage is the fastest growing trend in public display systems; digital signage is being used in everything from corporate communications to retail outlets to campus messaging.
Digital signage solutions from BCS Voice & Data can range from simple text and still images to full-motion animation. Some of the most popular digital-sign formats include LCD, LED screens, scrolling message boards and electronic billboards.
What is Digital Signage?
Digital signage is a network of digital displays that are centrally managed to show customized content. It combines hardware, software, and content to deliver engaging visuals, messages, and real-time updates.
The Benefits of Digital Signs:
- They can be frequently and easily updated, enterprise-wide, from one location
- You’ll save on the printing and/or construction costs associated with static signage
- You can implement interactive abilities using real-world interfaces such as touch screens, movement detection and more
- You can also manage your content on- or off-site to adapt it to different times and groups
- Indoor or outdoor applications
Key Components
- Hardware:
- Displays (LCD/LED screens, kiosks, video walls)
- Media players or system-on-chip (SoC) technology
- Mounts and enclosures for display installations
- Software:
- Content management systems (CMS) to schedule, manage, and display content
- Integration with external data sources for dynamic content (e.g., weather, news, or traffic updates)
- Content:
- Videos, animations, slideshows, and static images
- Interactive touchscreens or QR code integration
Digital Signage Emerging Trends
- AI-Driven Content: Using artificial intelligence to create personalized or predictive content based on audience demographics or behavior.
- Touchless Interaction: Incorporating QR codes, motion sensors, or voice controls for safe, touch-free experiences.
- Integration with IoT: Connecting signage with smart devices to offer advanced features like environmental monitoring or contextual advertising.
- Augmented Reality (AR) and Virtual Reality (VR): Immersive experiences that enhance customer engagement.
- Green Initiatives: Energy-efficient displays and sustainable practices in content delivery.
Digital signs from BCS Voice & Data are highly customizable to meet all your advertising and communication needs. We’ll work with you closely to design the perfect solution for your operational requirements and aesthetic tastes. Contact us today to learn more about options for your business.